Sure Connect

Gold is a vital material in the global electronic equipment and semiconductor industry. It is the material of choice in many applications, especially in communications, automotive, data processing and other high performance and safety critical applications. Gold's beneficial material properties include outstanding resistance to corrosion, so components using gold achieve the highest levels of durability. Where circuitry is complex or product reliability requirements are high, gold is the optimum choice.

Sure Connect is an initiative from the World Gold Council to support reliable interconnection in semiconductor packaging through the use of gold bonding wire, as well as gold-based finishes on contact and connectors.